【問題】Nike?推薦回答

作者:Hoffman, Cara

作者:Shaw, Randy

Have activists taken the bumper-sticker adage "Think Globally, Act Locally" too literally? Randy Shaw argues that they have, with destructive consequences for America. Since the 1970s, activist par...

作者:Knight, Phil

NEW YORK TIMES BESTSELLERIn this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid ...

作者:Normanno, Moro

作者:Smith, Lissa (EDT)

Recent years have seen a huge explosion in the popularity and commercial viability of women's sports -- with new professional leagues for women to play in, new magazines to cover them, and recognit...

作者:Sichol, Lowey Bundy/ Jennings, C. S. (ILT)

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. E...

作者:Goulding, Peter

作者:約拿.博格

華頓商學院最熱門的行銷課 葛拉威爾《引爆趨勢》實踐篇 《紐約時報》、亞馬遜書店暢銷榜TOP 1 重要的不是意見領袖,而是訊息本身。 不用砸大錢、不用特別有創意, 只要方法正確,平凡事物也能引發大流行! 6大感染力法則STEPPS, 顛覆你對行銷與流行的所有想像!   為什麼有些東西能爆紅,有些卻沒沒無聞?   為什麼某些內容能在網路瘋傳?   為什麼有些產品、理念或行為就是能贏得更多口...

作者:Hart, Derek

作者:許榮哲

  羅振宇說,未來的一切產業,   都要求人人擅長說故事!   許榮哲說,萬事萬物都可以當第一名,   只要你懂得用故事,幫自己重新「定位」!   有效的行銷,要切人性、達目的。   從說個精彩故事開始,你也可以創造品牌價值,讓人忍不住掏錢買單。   好的故事可以行銷品牌、創造價值、打中對方的心。   對方是誰?他們是你的顧客、讀者、戀人,甚至是國王。   開始說故事吧,   讓每個驕傲...

作者:Knight, Phil

"This book, a young reader's edition of Knight's autobiography, is an eye-opening look into the story of Knight before his multibillion dollar company. His tenacity is inspiring and will be a valua...

作者:Missile and Munitions Center and School

作者:Ralph Lauren (COR)

Embodying a chic casualness that is uniquely American, the iconic Polo shirt has become a cool cultural symbol, worn by everyone from movie stars and presidents to athletes and artists.The Polo shi...


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